Customer: Alternativet (Atrium Ljungberg)

City: Stockhom Sickla, Sverige

Project manager: Niclas Svensson

Alternativet

Alternativet Sickla is a completely new lifestyle concept based on fashion, especially women's and men's fashion, but also children's clothing, underwear and accessories. In addition to fashion, the store will offer the Sicklakunden home- range as well as beauty for both her and him. The target group is broad and the content is aimed at the fashion-interested customer who likes both classic fashion and street wear. The brands include Knowledge Cotton Apparel, Mads Norgaard, Wood Wood, Levete Room, Adnym Atelier, Carhartt Wip and Edwin.