It has been an incredibly exciting process. For us, it was a new experience to work out a concept where we had to take into considerations. When the main customer is a pet, interesting issues arise. Among other things, this resulted in various solutions to shield the lower goods from extra inquisitive friends, as well as to arrange for shelves that can withstand the weight of heavy bags of lining and sand. Despite new challenges, the concept development phase has been the same as for any other customer. We focused on creating a room that promotes sales!
We wanted to offer a store concept where the customers got a good overview and could easily navigate to the right item. As such the concept, placed considerable emphasis on graphic surfaces. There is room for category labeling, photo and description of the products. Great pictures of pets in different categories reinforce the category labeling and help customers to navigate. Photos of people with their pets promote AniCura's understanding of how important a pet is to its owners. It was important to make room for product description and sales information for the many different specialty products sold. In this way, the veterinarians can promote their skills without having to be present at all times. We are pleased that we had the opportunity to cooperate with AniCura and are proud of the results we achieved together!